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For areas in the world that suffer from frozen and icy roads.
Tyres for cars are consumables, they wear out, and the rubber "dust" gets inbedded in and on the road. My idea is to make the rubber act as a de-icer for the roads. A chemical of some type would need to be added to the rubber to make the freezing temp of the water on the road increase. It would be constantly applied to the road through the wearing down of tyres.