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We all love bacon, but when it's not crisped enough, the fat is just horrible and floppy. This can ruin the enjoyment of a bacon sandwich, especially one you've bought from a shop where you have no control over crispiness. To save the extra energy needed to cook bacon to a crisp and to make it easier for sandwich shops, why not mash it up and put it in a sausage - Bacon Sausages, or Bausages for marketing purposes.
"All the taste of bacon, all the convenience of a sausage."