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04/26/2002

Advertising on the Bottom of Beer Glasses

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  As far as I know, advertising is most effective in spaces where nobody can keep their eyes off. One of those spaces that has been missed by advertising experts so far is the bottom of beer glasses. When you drink out of a glass, you automatically cast a glance at the bottom, so this would obviously be the perfect location to place a flashy ad.
  Of course, there should be different prices depending on the type of glass. Putting ads on the bottom of a pint glass wouldn't make much sense, because the foam on British beers is just too thick. (On the other hand, you can also fill a pint glass with crystal-clear cider, so maybe there should be a flat fee for beer glass advertising after all...)
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Antonin Prohaska
 
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