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I think that we need to start criticizing the critics--you know, all those people who think they know what they are talking about when they write movie reviews? We need a group of super-critics who analyze the reasoning of critics. Such as, if the critic thinks a plot in a movie is unrealistic based on their knowledge of technology or physics, then the super-critic should find out if they have any base to their complaint and then write a review of the critic's review.
This is all very complicated, but in the end it will make for happier movie-goers, and possibly more of them. I have only read a handful of "professional" movie reviews that I felt did justice to the true content of the movie.