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04/29/2010

Total Immersion Restaurants

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A chain of restaurants that attempt to be as authentic as possible, not just in the food and the decor, but down to every possible detail. It should be, for the diner, like stepping into another country. The wait staff should speak only the native language, the menus in the native language, even change the money at the door if that can be done legally into the native country's currency. All menu items and ingredients should be as authentic to the native country the restaurant is representing as possible.

It should be like taking a vacation to another country for the time you're in the place. Not "mostly" but "maximally" so.
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Dan Waber
 
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