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07/26/2010

Billboards

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  Billboards business. Take advertising to the great outdoors by renting space on highly visible billboards.

  Business Overview

  Billboards are one of the most competitive segments of the advertising industry, and starting a business that installs billboards and markets billboard advertising will take a lot of research and clever planning. However, with that said, the profit potential for a business that markets billboard advertising is outstanding. The billboard advertising industry works like this. A site to install a billboard is selected based on excellent street visibility and high traffic count. The owner of the building or land where the billboard is installed receives a yearly fee; the amount of money paid to the landowner is based on a percentage of the projected advertising revenues that the billboard will generate. Advertisers wishing to advertise on the billboard pay a one-time art fee to create the ad and a fee for the amount of time the ads are featured on the billboard. One billboard can generate upwards of $10,000 or more each year.
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