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10/20/2010

Public Relations

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  Public Relations business.

  Business Overview

  Many public relation firms are chosen by companies not based on what they know, but whom they know. A good PR person representing an individual, business, product, or service can be the equivalent of having a person in your corner that can pick lottery numbers before they are even drawn. The main duty of a public relations agency is to promote in a positive manner, regardless of who or what is being promoted. Promotion techniques include creating press kits and press releases for clients, organizing media and special events for clients, and around-the-clock networking on the client's behalf. Getting started in the business can be difficult, given that the public relations industry is fiercely competitive. However, as an entry point consider starting small and representing one or two clients on a local basis until you have mastered the fine art of public relations. Income potential range is $30 to $50 per hour plus expenses.
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