The Missing Link beverage
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Like most men, I love drinking beer, but there are times when I'd rather not. On those rare occasions, I find myself scanning the menu (or searching the local supermarket) for alternatives.
The problem is that if you don't want to give yourself a sugar overdose (=soft drinks), your choice is pretty limited. Non-alcoholic beer usually tastes awful, and apart from that there seems to be no beverage that's neither sweet nor contains alcohol. Fruit juices are sweet as well, spending the evening drinking water isn't the most exciting perspective and the few other choices (Kombucha?!) cost a fortune.
I think it's high time that someone invents a beverage that's reasonably priced and fills the gap between soft drinks and beer.