Cell Phone Paradigm Shift
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When a teenager would rather downgrade to a less damage-prone cell phone than her iPhone, it gets me thinking. Why would a person rather deal with a feature-deficient version of a device? Because they value something different about that device.
There is a whole class of cell phone users who want something the current crop of cell phones isn't addressing directly. They want dependibility, durability, reliability. It's become their lifeline of communication to their friends and they'd rather NOT be able to use the top half of their touch screen than give it up for a couple of days to be fixed. They'd rather do without the internet entirely if it means never doing without text messaging.
The Indestructophone has a market.