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For those of us who don't have access to a golden credit card lounge, sitting at the airport and waiting for a flight can be extremely dull. Why not offer airport cinemas?
At the entrance to the cinema, you'd have your boarding card digitally scanned. For that, you get a wrist band with an alarm that alerts you when boarding for your flight is about to begin. Airport cinemas might even prove as an incentive so people turn up at the airport in a timely fashion.