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05/09/2003

Girl's Changeable Fashion Watches

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  This idea is an off-shoot from the popularity of Swatch watches, and adds a special feature that is easy for kids to use amd makes the product very versatile.
  What if a watch was marketed in a package that had 5 different watch bands and was aimed at girls 12-17? The bands would come in different colors and designs to allow the girls flexibility is selecting the right color for their outfit. After all, girls this age are becoming very fashion conscious.
  The rub to the deal is that the watch and watch bands come with a quick connection device that allows easy changeover from one band to the next. Two buttons on each side of the watch can click in and out, similar to the clicking action on a ball-point pen. The girl clicks the buttons on each side of the watch and the band is released. They attach another color band by slipping it between the buttons and clicking again. The new band is in place for the day.
  I could definitely see this as something that would be hot around the holidays in a Toys-R-Us. It could be marketed in "sets" with one watch and several bands (as sort of a starter kit) and the girls could buy subsequent bands and different watches as well.
  I'm interested to know your thoughts on this idea.
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