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Everytime I buy a ice cold soda and take it with me in the car, it usually becomes warm in a mile or so. I have a idea for a can/bottle cooler for the car. You can use the lighter for a power cord and have a special can cooler insert fit inside the cup holder next to your seat. It would have a inside surface that would surround the can or bottle to keep it cool all the time. You could easily unplug it and use it for your boat or truck or what ever you use to travel with.