Read a Newspaper, Plant a Tree
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How many trees are cut down to make newspapers? In an effort to offset this deforestation, all the major newspapers for one day in the year, could add just 1c / 1p or their price. The profit from the action could be pooled together and ploughed straight back into a fund specifically created to plant trees. If all the major newspapers did it, then it would create a level playing ground, price wise, for that one day and no customer would defect to another paper on price. Even if just one newspaper took the initiative for one day, it would help.