Every day we see hundreds of big trucks on the road going in opposite directions. You just know that many of them are hauling the same cargo - one hauling it out of an area, and another hauling it into the same area. (In my area, every time I see a truck load of coal heading north passing another headed south, I always think that it is just insane...) What if there was a service that would connect the person that was just getting ready to load a truck with apples to ship 300 miles down...