Fashionable clothes for donors
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The Red Rail Dutch company in collaboration with the Nobel Foundation created the youth fashion collection, which is for donors only.
New collection of clothes was presented at the Amsterdam Fashion Week. 18 top designers worked hard to create it. Only people, who donate blood, can get clothes from this collection. The buyers send their IDs, which are assigned to them after blood donating, and name items they would like to purchase.
20 donors will get the clothes from the Red Rail collection absolutely free of charge as a result of lottery drawing which will be held in January 2011.
The purpose of such a social project for donors is to increase the number of donors, especially among young people, and get the public involved in the serious problem of blood shortages in hospitals.