Bottles to track plastic savings
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The new bottle is supposed to encourage environmental awareness by allowing the user to keep track of how many plastic bottles they have saved from the landfill.
The bottle features a stainless steel canister with an integrated, rubberized dial that lets the user mark off each plastic bottle saved at each refill. It also includes an iPhone app that can translate the saved plastic bottles into oil savings or allow the user to track progress collectively with friends.