As far as I know, advertising is most effective in spaces where nobody can keep their eyes off. One of those spaces that has been missed by advertising experts so far is the bottom of beer glasses. When you drink out of a glass, you automatically cast a glance at the bottom, so this would obviously be the perfect location to place a flashy ad. Of course, there should be different prices depending on the type of glass. Putting ads on the bottom of a pint glass wouldn't make much sense,...

Did it ever happen to you that you touched glasses with someone and all that was left in your hand afterwards was the handle of your beer mug? I think that beer mugs should pass certain crash tests before they're allowed to be sold. Incidents to be tested: Harsh setting down on a stone table, frontal collision with another beer mug, and of course (very dangerous) lateral impact, which can easily occur with four or more beer drinkers at the same table. - Who knows, maybe future beer mugs...

European soccer fans are not allowed to drink beer during most international games. The reason is that some hooligans are known to react aggressively on alcohol. So, as always, the majority gets punished because of a few idiots. As a Czech citizen, I enjoy drinking beer with a good soccer match, and I stay very relaxed and peaceful after that. My idea is that the European Football Association should issue official beer drinker's passports for soccer fans, attesting how they react on...