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Online Pet Fairs business.
Like its real world counterpart, online pet fairs can provide site visitors with many of the same products and services. The site can be divided into sections including products for sale, training workshops, and a service providers directory. The concept behind this type of online business is to provide small business owners within the pet industry an affordable alternative to the high cost associated with developing and marketing their own online presence. Promote the site by placing advertisements in publications geared toward pet owners. Also use traditional online marketing techniques such as search engine registrations, hyperlinks, online classified ads, rotating banner advertisement programs, and newsgroup postings. Securing business owners to participate in this online marketing program can be achieved by initiating a direct mail and e-mail campaign aimed at small business owners in the pet industry.